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Trompenaars’ Universalism vs Particularism

25 Nov 2013, Posted by Raphaela Hecken in Partners, Seminars and Presentations

World Map – Trompenaars’ Universalism vs Particularism

Are rules or relationships more important for people in different countries?

Fons Trompenaars tried to answer this question by developing the cultural dimension of Universalism and Particularism.
This video visualizes peoples’ answers on a worldmap.

The visualization is based on peoples’ answers on three questions.
1. would you make a false testimony in order to help a friend?
2. would you write a positive review in order to help a friend?
3. would you lie about your friends health so he can get an insurance